Hardcore Words

Cool

Cool

One day, I was talking with this guy at a skate park and I let him know that I was starting a clothing company. After awhile he asked "hey, will your clothes make me look cool?" I looked at him for a split second and then responded "nope"! He looked at me kinda strange for a minute before he skated off. If he would have let me explain my response, here's what I would have told him. Our clothes aren't designed to make you or anyone else look cool. Being cool is like being hardcore....you either are or you aren't...

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